Relay Your Challenge With Toyota & The Olympic / Paralympic Games
Olympic / Paralympic Parternship

At the start of 2017, we began our most expansive partnership in Toyota’s history kicking off an 8-year sponsorship as the first ever Mobility Sponsor of the Olympic and Paralympic Games. Our values of continuous improvement and respect for people are shared by The Olympic and Paralympic Games, which brings together the entire world in friendship and solidarity to celebrate the highest realization of human potential.

Bringing this partnership to life, Toyota has launched its first ever global campaign,
“Start Your Impossible.” This campaign is inspired by our belief that when you are free to move, anything is possible. The goal of “Start Your Impossible” is to make mobility a source of inspiration and a way to improve quality of life. Through this campaign, Toyota believes that mobility goes beyond cars; it is about overcoming challenges and making dreams come true.

We’d like to invite you to start your impossible by participating in a challenge that supports our global campaign -
Relay Your Challenge. Relay Your Challenge connects you with people across continents who, like you, want to Start their Impossible. To participate, use your mobile device to go to the website, fill out the form and share to your social channels to join the fun!

While we are a global sponsor, the partnership extends to the United States Olympic Committee (USOC). As part of our domestic partnership, we are excited to introduce our 19 Team Toyota USA Olympic Hopefuls, each with their own impressive story, that will proudly represent the Toyota brand. To learn more about Team Toyota, visit to start supporting your favorite Team USA athletes!

If you have any questions, please reach out to Dedra DeLilli at Thank you!

Toyota Olympic / Paralympic Parternship